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100 billion items of clothing are bought each year, and with 3 out of 5 t-shirts purchased today thrown away within 12 months, a dump truck of clothing is going to landfill every second. We set out to change that.
Our products are made from natural materials, using renewable energy, and everything we make is designed from the start to be sent back when it is worn out. We make new products from the materials we recover.
Instead of making waste, we make new products from it. It's a circular supply chain.
And in our factory on the Isle of Wight, our t-shirts are produced in real-time, in the seconds after they are ordered. We only make what people actually need, when they need it. The conscientious application of technology has enabled us to demonstrate that there is a different way of operating, and it works.
Instead of producing in bulk, we took the opportunity to build a new type of production process where orders are produced in real time, one at a time, in the seconds after they are ordered - so there is no waste.
We make new products from the material we recover, and the cycle itself is renewable. Our products can be returned and remade again and again and again. A pure material makes remanufacturing possible, and means products that are softer, and not harmful to the environment.
It's free to send our products back to us, and we pay the postage in the UK. We'll recover and remanufacture the material into a new product, and we'll reward you with a coupon that you can use to save money on your next purchase.
Our purpose is to make clothing more sustainable, using the conscientious application of technology and looking for positive solutions across the entire life cycle of a product. Products that are better for the environment and that people love. And we feel like we're just getting started.
The packaging suppliers we work with for our mailing bags are certified to Oeko-Tex® standards and commited to upholding an ethical and environmentally-responsible business model.
Our mail bags are made of 100% recycled plastic. All order forms are printed on 100% reycled paper. We only use tissue paper when wrapping fragile items, to help reduce paper waste.
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